Law Firm SEOLocal SEOAEO & GEO

Law firm SEO case study: +214% organic leads

Legal SEO, local SEO and AI search optimization that turned a law firm’s website into a steady source of organic leads and calls.

+214%organic leads

+168%calls

+187%organic traffic

42Top-3 keywords

The challenge

Where it started

The firm needed stronger visibility for high-value legal service searches and location-based queries, the searches that bring in new clients.

What I did

The strategy

Legal keyword researchFound the practice-area and location searches potential clients actually use.
Practice-area pagesOptimized each practice-area page around clear search intent.
Technical & local SEOTechnical fixes, Google Business Profile optimization, citations and schema.
Authority & AI searchAuthoritative content, internal linking and AEO/GEO so AI answers can cite the firm.

The results

What changed

Organic leads grew 214% and calls 168%. Organic traffic rose 187%, and 42 keywords now rank in the Top 3.

Source: Search Console & rank tracking

The proof

Real data, real reports

Screenshots from Search Console & rank tracking. Client details are hidden for confidentiality. Click any image to enlarge it.

Client feedback

What clients say about working with me

★★★★★5.0AI Search Visibility

“Tamzid was excellent to work with. He was highly accountable, committed to delivering quality work, and communicated clearly throughout the project. He understood the requirements well, handled the work professionally, and delivered as expected. I appreciate his dedication and would definitely recommend him to other clients. I’d be happy to work with him again in the future.”

SEO & AI SpecialistAug 2026

Verified Upwork review

Your turn

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