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Where it started
Jersey City is a crowded market for dentists. The practice needed to rank for the treatment and “near me” searches that bring in new patients, especially dental implants, and turn more of that local demand into visits to the website.
The strategy
- Local keyword researchMapped the treatment and location searches patients use, with dental implants as the priority.
- On-page SEOOptimized service pages, titles and content around clear local search intent.
- Technical SEOFixed technical issues so Google could crawl and index the key pages properly.
- Local authorityBuilt relevant links and citations, adding 11 new referring domains in three months.
What changed
In the three months to September 2023, organic traffic grew from about 140 to 229 monthly visitors (+64%) and its estimated value rose from $173 to $397 (+129%). The site gained 31 new ranking keywords, Top-3 rankings grew from 3 to 8, and the number of keywords in Google’s top 20 reached its highest level in the site’s history.
Source: Ahrefs