Ecommerce SEOLink BuildingUnited States

Ecommerce SEO case study: 144K Google clicks for a US lighting store

Consistent, compounding SEO for a US commercial lighting and bulb supply store, from keyword strategy to monthly link building.

144KGoogle Search clicks
13.4Msearch impressions
20,052ranking keywords
423keywords in the Top 3
The challenge

Where it started

The store sells commercial light fixtures and bulbs, a catalog with thousands of products and very specific searches. It needed to rank for those searches across the US, with no strategy, structure or authority in place when the work began.

What I did

The strategy

  1. Keyword strategyA keyword plan covering product, fixture and bulb searches across the whole catalog.
  2. On-page & technical SEOOptimized category and product pages and fixed technical issues across the store.
  3. ContentContent that builds relevance for products and categories and wins long-tail searches.
  4. Consistent link buildingMonthly off-page SEO that grew referring domains steadily to 380, then 389.
The results

What changed

From May 2022 to September 2023 the store earned 144K Google clicks and 13.4M impressions. By September 2023 Ahrefs showed it ranking for 20,052 keywords, 423 of them in the Top 3 and 1,991 more in positions 4–10, with 8,705 monthly organic visitors (8.3K of them from the United States), worth an estimated $5.4K a month. Organic traffic grew from about 6K to 8.7K a month over that year. By April 2024 it had 8,600+ monthly visitors, 389 referring domains and a Domain Rating of 43.

Source: Google Search Console & Ahrefs
The proof

Real data, real reports

Screenshots from Google Search Console & Ahrefs. Client details are hidden for confidentiality. Click any image to enlarge it.

Client feedback

What clients say about working with me

★★★★★5.0Full-Service SEO
“Tamzid delivered excellent work on this SEO project and was a pleasure to work with. Communication was clear and consistent throughout, and all deadlines were met without issue. Their SEO knowledge was solid, covering both on-page and off-page strategies effectively. When I requested additional support outside their core expertise, they were upfront about it and even helped connect me with other qualified freelancers. Overall, I had a great experience and would be happy to work with Tamzid again on future SEO projects.”
On-Page, Off-Page, Technical & Content SEOJun 2025
Verified Upwork review
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