Publisher SEOTechnical SEOUnited States

Sports news SEO case study: +1,318% organic search users

SEO for WI Sports Heroics, a US-based sports news website, that turned organic search into its biggest source of readers.

+1,318%organic search users
12Musers in 12 months (+401%)
662KGoogle clicks in 6 months
4.1%average CTR, up from 2.2%
The challenge

Where it started

WI Sports Heroics publishes sports news, a fast-moving category where visibility depends on being indexed quickly, ranking for many timely and long-tail searches, and earning the click. Organic search was bringing in fewer than 300K users a year.

What I did

The strategy

  1. Keyword researchDeep keyword research to build long-tail keyword clusters around the teams, players and stories readers search for.
  2. Technical SEOTechnical fixes with Screaming Frog, Ahrefs and Semrush so Google could crawl and index new articles properly.
  3. Content & CTR optimizationOptimized and refreshed content, titles and descriptions to win more clicks from the same rankings.
  4. Link building & trackingLink-building campaigns, plus a proper GA4 and Search Console setup to measure every change.
The results

What changed

Year over year (April 2022 – April 2023 in GA4), users from organic search grew from 290,773 to 4,122,193 (+1,317.67%), organic sessions from 376K to 13.5M, and engaged organic sessions by 4,027.83%. The site reached 12M users in 12 months (+401.2%), and average engagement time rose 192.7% to 1m 52s. In Search Console, the last six months brought 662K clicks (up from 249K) and 16.2M impressions (up from 11.5M), while average CTR rose from 2.2% to 4.1% and average position improved from 22.5 to 18.2.

Source: GA4 & Google Search Console
The proof

Real data, real reports

Screenshots from GA4 & Google Search Console. Client details are hidden for confidentiality. Click any image to enlarge it.

Client feedback

What clients say about working with me

★★★★★5.0Organic Growth
“I had an excellent experience working with Tamzid. He delivered the project ahead of schedule, with exceptional quality. His attention to detail and expertise in the field was evident in every aspect of the work. Communication was seamless, and he was always responsive to my questions and suggestions. I’m really impressed with his professionalism and will definitely be hiring him again in the future.”
Boost Organic Rankings & TrafficDec 2024
Verified Upwork review
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