Shopify SEOEcommerce SEO

Shopify SEO case study: 159K clicks & 16M impressions

A complete Shopify SEO strategy that grew an online store’s organic visibility, rankings and qualified search traffic over 16 months.

159KGoogle Search clicks
16Msearch impressions
12,958ranking keywords
380keywords in the Top 3
The challenge

Where it started

The store needed more organic visibility, higher rankings and more qualified search traffic, without depending on paid ads for every sale.

What I did

The strategy

  1. Keyword researchMapped the product and category searches real shoppers use.
  2. Technical SEOFixed technical issues and improved site structure so Google could crawl and index the store properly.
  3. Product & collection pagesOptimized product and collection pages, metadata and on-page content.
  4. Content & internal linkingImproved content and internal links to build relevance and spread authority across the store.
The results

What changed

159K Google Search clicks and 16M impressions over the reported 16-month period. The site reached 12,958 organic keywords, with 380 ranking in the Top 3, and Ahrefs estimated its organic traffic at 8.6K.

Source: Google Search Console & Ahrefs
The proof

Real data, real reports

Screenshots from Google Search Console & Ahrefs. Client details are hidden for confidentiality. Click any image to enlarge it.

Client feedback

What clients say about working with me

★★★★★5.0Full-Service SEO
“Tamzid delivered excellent work on this SEO project and was a pleasure to work with. Communication was clear and consistent throughout, and all deadlines were met without issue. Their SEO knowledge was solid, covering both on-page and off-page strategies effectively. When I requested additional support outside their core expertise, they were upfront about it and even helped connect me with other qualified freelancers. Overall, I had a great experience and would be happy to work with Tamzid again on future SEO projects.”
On-Page, Off-Page, Technical & Content SEOJun 2025
Verified Upwork review
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