How a specialist tungsten carbide scrap buyer went from barely mentioned to the brand ChatGPT, Gemini and Google’s AI recommend most in its niche.
Machine shops no longer Googled where to sell carbide scrap; they asked ChatGPT. The AI answers named the big national recyclers again and again, while Carbide Kings, a specialist in this niche, was hardly mentioned.
In August 2026 Carbide Kings was named in 47% of AI responses for its tracked topics. By October 2026 that reached 74% (up 7 points in the last 30 days): 80% on ChatGPT, 78% on Google’s AI and 65% on Gemini. It ranks first among 232 brands tracked for “tungsten carbide scrap” (69% visibility) and “tungsten carbide recycling” (62%, twice the nearest competitor). Share of voice grew from about 7% to 15%, and sentiment is positive on every platform (84–97%). On Google itself, a September 2026 check of 44 searches found the brand cited inside Google’s AI Overview for 19 of them, including “We Buy Scrap Carbide in Charlotte NC” and “Tungsten Buyers North Carolina”.
Source: AI visibility trackingScreenshots from AI visibility tracking. Client details are hidden for confidentiality. Click any image to enlarge it.
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