Education SEOContent SEOSearch Console

Education SEO case study: 12.2K clicks & 420K impressions

SEO for a university website that started with no organic presence at all and grew into a steady source of Google traffic.

12.2KGoogle Search clicks
420Ksearch impressions
334ranking keywords
0 → 50pages ranking on Google
The challenge

Where it started

The website had no organic visibility: no ranking pages and no keywords on Google. Prospective students searching for the programs it offers could not find it.

What I did

The strategy

  1. Keyword & intent researchMapped the program, course and question searches prospective students use.
  2. Content & on-page SEOBuilt and optimized pages so each one targets a clear search intent.
  3. Technical SEOMade sure Google could crawl and index the full site.
  4. Authority buildingEarned links from relevant referring domains to support rankings.
The results

What changed

From May 2022 to September 2023 the site earned 12.2K clicks and 420K impressions on Google Search. It went from zero ranking pages to 50, and ranks for 334 keywords. Ahrefs values its organic traffic at $1,641 a month.

Source: Google Search Console & Ahrefs
The proof

Real data, real reports

Screenshots from Google Search Console & Ahrefs. Client details are hidden for confidentiality. Click any image to enlarge it.

Client feedback

What clients say about working with me

★★★★★5.0Full-Service SEO
“Tamzid delivered excellent work on this SEO project and was a pleasure to work with. Communication was clear and consistent throughout, and all deadlines were met without issue. Their SEO knowledge was solid, covering both on-page and off-page strategies effectively. When I requested additional support outside their core expertise, they were upfront about it and even helped connect me with other qualified freelancers. Overall, I had a great experience and would be happy to work with Tamzid again on future SEO projects.”
On-Page, Off-Page, Technical & Content SEOJun 2025
Verified Upwork review
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