Ecommerce SEORevenue GrowthFootwear

Footwear ecommerce SEO case study: +109% organic revenue

Ecommerce SEO for an online footwear store, focused on the one number that matters most: revenue from organic search.

+109%organic search revenue
+38%organic sessions
39.7KGoogle Search clicks
4.03Msearch impressions
The challenge

Where it started

The store had a large catalog of shoes for men, women and children, but organic search was not bringing in enough buyers. It needed better rankings for product and category searches, and that traffic had to turn into sales.

What I did

The strategy

  1. Keyword researchMapped the category, style and product searches shoppers use when they are ready to buy.
  2. Category & product pagesOptimized category and product pages, titles and descriptions for those searches.
  3. Technical SEOTechnical fixes so Google could crawl and index the full catalog.
  4. Conversion-focused contentContent and internal links that move visitors from search to the right product.
The results

What changed

In Google Analytics, revenue from organic search grew 109.27% and organic sessions grew 38.07% (May 2022 compared with March 2022). In Search Console, daily clicks grew from almost zero in August 2022 to around 250 a day by mid-2023, a total of 39.7K clicks and 4.03M impressions at an average position of 18.5.

Source: Google Analytics & Search Console
The proof

Real data, real reports

Screenshots from Google Analytics & Search Console. Client details are hidden for confidentiality. Click any image to enlarge it.

Client feedback

What clients say about working with me

★★★★★5.0Full-Service SEO
“Tamzid delivered excellent work on this SEO project and was a pleasure to work with. Communication was clear and consistent throughout, and all deadlines were met without issue. Their SEO knowledge was solid, covering both on-page and off-page strategies effectively. When I requested additional support outside their core expertise, they were upfront about it and even helped connect me with other qualified freelancers. Overall, I had a great experience and would be happy to work with Tamzid again on future SEO projects.”
On-Page, Off-Page, Technical & Content SEOJun 2025
Verified Upwork review
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